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Zones is a single-source direct marketing reseller of name-brand information technology products. The company offers more than 150,000 products from leading manufacturers including Adobe, Apple, Avaya, Cisco, Epson, HP, IBM, Kingston, Lenovo, Microsoft, Nortel Networks, Sony, and Toshiba.

Challenge

Dave Henry, vice president of business applications for Zones, identified a need for a solution that would transform data from the company’s various business applications into reporting and analytics that employees could use to make better decisions. The existing tool was too technical for their business users, and it wasn't Web-based, which was a key requirement for security reasons.

Solution

PivotLink’s easy-to-use interface empowered 400 Zones business users to access critical reports and conduct ad hoc data queries. Reports that had been manually created by employees using legacy information were now automatically generated by PivotLink using the most up-to-date data. The PivotLink solution made it easy for business users to access and customize reports for finance, sales management, merchandising, and marketing.

Results

  • ROI of more than 1,000%
  • 50% increase in sales productivity
  • Rapid, automatic report generation
  • Fast and easy ad hoc queries
  • Reduction in data management overhead
  • Improved inventory management
 
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Customer Snapshot
SmartWool
"The key factor that drove us to PivotLink's solution was usability. We needed a solution that would easily allow all levels of management, from president to sales managers, access to reports and ad-hoc queries."
- Kevin Lotz, IT Director
Anchor Blue
"There is a tremendous amount of data and it is important to be able to crunch that data all the way down to the item level and all the way up to class level. We never had that kind of visibility before."
- Harrison Kang, IT Director

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Car Toys
"PivotLink is terrific, so flexible. People can use it in whatever way they want. A merchandising clerk may only need it to check one thing a day; the senior VP of merchandising, who does heavy analysis, might look at inventory turns, inventory levels, and gross margin return on investments; and our replenishment team uses PivotLink to track sales trends and demand so they can make better buying decisions."
- Tom Lockwood, CIO

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